About Us

Thomas Doolin & Associates is the parent company for both Black Box Intelligence, and its sister company People Report. Founded by restaurant industry veterans, Wally Doolin and Joni Thomas Doolin, the vision of Thomas Doolin & Associates is to map out correlations in the service profit chain which provide valuable insights member companies can use to improve the performance of their businesses.

People Report was founded in 1995 on the back of a napkin, with an imaginative and committed group of Human Resource and Operating executives from five leading restaurant chains, who agreed to “share.” These executives realized the importance to “benchmark” the key human resource statistics and workforce trends that are so critical to success and profitability.

Black Box Intelligence was launched in mid 2009 on the same platform as People Report, with the purpose of benchmarking sales, traffic, expense and balance sheet metrics. We help our members improve results by providing state of the art, interactive business intelligence tools with deep insights into key operational metrics.

In 2011, Black Box Intelligence and People Report formed a joint venture with Consumer Edge Research and Guest Metrics that will capture the combined product offerings of the collective 4 companies and provide revolutionary foodservice industry data and analytics. Together the four firms now track the financial, consumer and human capital metrics of over 200 hospitality and restaurant companies, 60,000 annual household surveys and one million employees.

Created by restaurant executives, for restaurant executives, to help measure results and drive performance.