Dallas,TX – February 7, 2012 – Black Box Intelligence™(BBI), the leading provider of financial and market data for the restaurant industry, tracking 73 distinct brands, over 12,000 units and reporting weekly in 107 DMAs, announced today the release of a ground breaking iteration of the weekly traffic dashboard, Transaction Compass. The comprehensive Sales Intelligence™ suite now includes a dashboard that allows the user to layer sales, traffic, and check averages (in both dollars and percent figures), within the same view, and compare the results to the benchmarks of a competitive segment.

Wally Doolin, Chairman and Founder of BBI, commented on the announcement saying, “There is a need among restaurant operators to be able to not only see how their own traffic counts and check averages are impacting total sales, but how those results correlate with what’s happening with their competitive peer group. As they keep a close eye on commodity expectations, this new tool will be able to help them in strategic planning, menu pricing, and marketing initiatives.”

This latest innovation to BBI Sales Intelligence™ tool , coupled with the power of the broad consumer and enterprise research of its’ partners, Consumer Edge Insights and Guest Metrics, allows BBI to provide its consortium of leading chain restaurants an unparalleled suite of relevant and timely business intelligence.